For the nation’s leading fast-food restaurants, it is common to see drive-thru customers rush up the cashier and place their orders. Their busy work schedules mean that they want to get their food as quickly as possible. Yet, deciding on the menu, going up to the cashier, and placing the order takes time.
Now, as a solution to this need, some quick service restaurants (QSR) are integrating the interactive kiosks. These kiosks allow customers to browse menus and order food without lining up.
So, is the restaurant owner looking to optimize the way customers place their food order? Learn on this blog how integrating an interactive digital outdoor signage can help improve the customer experience.
Ordering Food through an Outdoor Interactive Signage Totem
Optimising the drive-thru ordering process is fast becoming a priority in many quick service restaurants. As a solution, fast food restaurants are integrating the outdoor interactive digital kiosk. Now, this machine can function in various environments.
In fact, these interactive kiosks are built with rugged features. One such feature is its weatherproof casing. This industrial grade casing ensures that the device is protected from dust, water and mud. And hence, ensuring that the machine is operable regardless of the external condition.
Now, there are several other factors to consider when integrating an interactive kiosk for the fast food restaurant.
Factors to Consider When Installing an Interactive Kiosk
For those looking to integrate an outdoor kiosk for the fast food business should consider several environmental factors. And, they must ensure that the device can be operated by customers despite these conditions.
Here are a few things to take note before integrating an outdoor digital signage kiosk to streamline the customer food ordering process.
Items Visible Regardless Of Sun Glare
During the day, outside locations often have bright environments. But, it is necessary for the customer to see the items on the interactive kiosk screen despite this.
And so, it is advised to use outdoor kiosks with an anti-glare screen. This, therefore, ensures that customers will be able to browse the menu and order food even in bright locations.
Display Highly Detailed Images
Ensuring that high-quality images are displayed on the screen is vital in interactive kiosks. This will help customers better choose their preferred food. And thus, hastening the food ordering process.
Scratch Resistant Screens
As with any outdoor digital signage display, rugged screens are necessary. These screens are built with a scratch resistant material while providing a smooth touch surface. This ensures that the device interface remains appealing regardless of use.
Improve Customer Experience Using Outdoor Signage Kiosk
Optimising the way customers order food through a drive-through service is essential in improving their experience. So, in response, many restaurants in the QSR industry are installing the outdoor digital signage as a means of presenting the menu to drive-thru customers.
In fact, the device’s rugged features and high-resolution screen makes it the ideal machine to promote products in an outdoor environment. So, contact a reliable computer supplier today and improve the customer’s experience by installing the rugged digital outdoor signage totem.
References:
Benefits of Outdoor Digital Menu Boards for the Restaurant Industry, armagard.com
How Digital Drive-Thru Menu Boards Can Boost QSR Sales Up To 8 Percent, digitalsignagetoday.com
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